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The Perfect Landing Page. Landing page examples and 12 tips

Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion of leads when using inbound marketing techniques like SEO, AdWords and social media to drive visitors to […]

Definitions of Emarketing vs Internet vs Digital marketing

What is the difference and does it matter?! I’ve been asked this question a lot across the years… does the difference in scope between these terms matter? I always answer, no it doesn’t really matter, but the scope of responsibility is important to make the most of managing the opportunities. So the scope of digital marketing activities […]

The Science of Creating Highly Shareable Infographics [Infographic]

Cool topic? Check. Compelling research? Check. Accurate data? Check, check. When you’re sitting down create an infographic, it’s never a good idea to just jump in, translate all that research into bite-sized pieces one after the other, and hope people like it. Infographics don’t just randomly become popular — there’s a science to it. So, what’s the secret? Thanks to […]

What Makes a Slogan Successful? [Infographic]

You might not remember the exact content of the Taco Bell commercial you saw last week, but you probably remember their punchy slogan — «Think outside the bun» — followed by the ding of a bell. What makes a slogan like Taco Bell’s so sticky? How can you make sure yours will be memorable, too? For data-driven […]

Good-bye, Google as we know it. Hello, Alphabet

Good-bye, Google as we know it. Hello, Alphabet This is the last day that Google is operating without a parent company. After the close of markets Friday, the company officially will become Alphabetand will trade as such on Monday. Google will become a business unit running under the Alphabet umbrella and will focus on core […]

Google Drive, Facebook and Twitter most popular business cloud apps – but are they safe?

More than 15% of European organisations now use more than 1000 cloud apps with Google Drive, Facebook and Twitter the most popular, according to a report from Netskope. The findings, which appear in the April 2015 Netskope Cloud Report, saw iCloud and Salesforce make the top five. Five cloud storage apps (Google Drive, iCloud, OneDrive […]