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The Science of Creating Highly Shareable Infographics [Infographic]

Cool topic? Check. Compelling research? Check. Accurate data? Check, check.

When you’re sitting down create an infographic, it’s never a good idea to just jump in, translate all that research into bite-sized pieces one after the other, and hope people like it. Infographics don’t just randomly become popular — there’s a science to it.

So, what’s the secret? Thanks to the folks at Siege Media, we have a much better idea. Using BuzzSumo, they analyzed the 1,000 most-shared infographics in the past year to weed out the common characteristics of the most popular ones.

Their analysis covered color scheme, word count, length (in pixels), and other cool findings — like the social networks on which infographics about certain topics perform best. They found that infographics on the topic of health performed best on Facebook and Pinterest, while infographics about social media and business performed best on Twitter and LinkedIn.

To learn more about the science of the most popular infographics, check out the infographic below from Siege Media. You can refer to these results to create a data-driven strategy for your own infographics. (For even more inspiration, check out this list of the best infographics of the year.)

science-behind-infographics-infographic


Πηγή – Source: http://blog.hubspot.com/marketing/popular-infographics-science

 

What Makes a Slogan Successful? [Infographic]

You might not remember the exact content of the Taco Bell commercial you saw last week, but you probably remember their punchy slogan — «Think outside the bun» — followed by the ding of a bell.

What makes a slogan like Taco Bell’s so sticky? How can you make sure yours will be memorable, too?

For data-driven tips on what makes a slogan successful, check out the infographic below from SiteProNews. You’ll learn the factors of what makes a great slogan and get examples of some of the most successful slogans of all time. (And check out this blog post for a more in-depth look at some brands with really catchy slogans.)

what-makes-slogans-work-infographic


Source – Πηγή: http://blog.hubspot.com/marketing/slogan-tips

The 7 Excel Tricks Every Office Worker Should Know [Infographic]

Computer technology moves fast — which is why it’s so hard to believe that a computer program that’s been around for 30 years is still one of the most popular programs in the world. And yet, I’m willing to bet every single one of you has had to use Microsoft Excel at some point in your life.

Nowadays, most office workers are simply expected to know basic Excel functions — so much so that many recruiters suggest you shouldn’t even bother listing it on your resume. «I swap “Proficient in Word, Excel and PowerPoint” for “Proficient in Breathing Oxygen,'» quipped the founder of Mergers & Inquisitions.

Beyond creating basic charts and graphs, there are a few other Excel tricks that everyone working in an office should know. For instance, it’s really helpful to at least have a basic understanding of how to create pivot tables and VLOOKUPs. (Don’t worry — it’s easier than it sounds.)

From charting to conditional formatting to pivot tables, check out the infographic below from Microsoft Training to learn the top seven most useful Excel tricks everyone working in an office environment should be familiar with. (And read this blog post to learn these tricks and others in more detail.)

excel-tricks-infographic


Source – Πηγή: http://blog.hubspot.com/marketing/simple-excel-tricks

Key figures for mobile commerce in Europe revealed

Europeans are set to spend about 45 billion euros via mobile devices in 2015, an increase of 88.7% on 23.8 billion euros in 2014. PC spending on the other hand, will grow by just 6%. In Europe, 12% of all online purchases has happened through mobile devices.

These figures come from the latest research by RetailMeNot, a global marketplace for digital offers. It compared mobile shopping in Europe with mcommerce in North America. It seems that the adoption of smartphones is still higher in the United States, where 69% has a smartphone. In Europe the average is slightly lower with 60%. Of course, there are some differences between European countries. For example, in Poland just 42% of the population has a smartphone, while in Sweden three in four inhabitants own one.

retailmenot_smartphone_owners

Visiting ecommerce websites
Another thing where the US scores better than Europe is in the field of visiting ecommerce websites. In the US 74% of the users surveyed have visited a retail website within the previous three months, while in Europe on average only 46% did. This is of course due to the fact Europe consists of countries where there are still few people who shop online. In Italy for example only 15% of its inhabitants visited an ecommerce website, while Poland (24%) and Spain (28%) achieve only slightly better.

retailmenot_website_visitors

Preferred devices for online shopping

The PC is still the most preferred device for shopping online. This applies to both the people in Europe and the US. From the eight European countries surveyed, only the United Kingdom, Germany and, to a lesser extent, Sweden can keep up with the USA, where 10% of transactions happened by smartphone and 9% happened by tablet in 2014.

retailmenot_mobile_devices

Mobile commerce in Europe
RetailMeNot also looked at the share of spend per device in 2014 and forecasted how this would develop in 2015. In the US, 182.1 billion euros were spent online using a desktop computer, while online spending on a mobile accounted for 41.9 billion euros. While desktop spending is expected to increase little, mobile spending will increase by 63% in 2015.

In Europe, 132.5 billion euros were spent on a desktop computer, while this will probably grow to 140.5 billion euros in 2015. And mobile spending accounted for 23.8 billion euros last year, but is expected to increase by 88.7% to 44.9 billion euros. Again it shows that the UK, Germany and France are the major ecommerce players in Europe, as they together are set to account for 87% of all mobile spending in Europe in 2015.

retailmenot_desktopmobile_spend

RetailMeNot also focused on the forecasted growth for mcommerce in Europe. It shows that in Europe the biggest growth can be found in Poland (smartphone: +100%, tablet: +121%), Spain (smartphone: +73%, tablet: +132%) and Germany (smartphone: +108%, tablet: +96%)

retailmenot_mcommerce_growth

RetailMeNot based its infographic on a report carried out by the Centre for Retail Research in January 2015. The study analyzes online retailes sales in 2013 to 2015 in France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, the UK, Canada and the US.


Source – Πηγή: http://ecommercenews.eu

 

Το τραπεζικό μέλλον είναι mobile (infographic)

Η JP Morgan Chase & Co δημοσίευσε πρόσφατα ένα ενδιαφέρον infographic που δείχνει τις τάσεις στον τραπεζικό κλάδο. Με το πλήθος των τραπεζικών εφαρμογών που υπάρχουν, σίγουρα δεν αποτελεί έκπληξη η άνοδος και η αύξηση της διείσδυσης του digital banking. Οι πελάτες αγαπούν την ευκολία διαχείρισης των οικονομικών τους και εκτέλεσης των τραπεζικών συναλλαγών μέσα από το web, το κινητό ή/και το ATM. Οπότε δεν αποτελεί έκπληξη η άνοδος και η αύξηση της διείσδυσης του mobile στο banking.

Ενδιαφέρον, επίσης, παρουσιάζει το που και σε ποιες καταστάσεις προτιμούν να χρησιμοποιούν οι πελάτες τις εφαρμογές για mobile. Τέλος, οι συνήθειες των Millennials είναι αυτές που καθορίζουν σε μεγάλο βαθμό τις εξελίξεις στο χώρο αφού το 67% εξ αυτών χρησιμοποιεί τις mobile εφαρμογές (apps) για τις τραπεζικές συναλλαγές.

Να σημειώσουμε πως η έρευνα της JP Morgan Chase & C0 αφορά στους καταναλωτές των ΗΠΑ και έχει συγκεντρώσει στοιχεία κατά τα δύο τελευταία χρόνια.

Το Infographic της JP Morgan Chase & Co

JP_Infographic


Πηγή – Source: http://www.ecommercenews.gr/

 

How Do I Build a Business Plan? (Infographic)

You have a powerful idea for the next big thing, but before you sell it to anyone, you have to get it all down on paper. It’s time to make a business plan.

How do you know if you’re headed in the right direction? Washington State University created an infographic that provides 10 guidelines to help prospective entrepreneurs organize their thoughts and wow potential investors.

The infographic details some major questions that aspiring CEOS need to ask themselves like, what problem is my business going to solve, what’s my company’s mission, and what do we do better than anyone else in the market?

But you aren’t quite done yet. A thorough business plan includes who your target demographic is, the conditions of the market you’re entering into and accounts for worst-case scenarios. And of course, there’s the money: how much you need to get going, and where it’s going to come from once your business is up and running.

Related: A Business Plan for the Startup Economy

For more information, like how much funding you’ll need before applying for a small business loan (that’s 30 percent), check out the infographic below.

1392332798-how-build-business-plan-infographic

Source – Πηγή: http://www.entrepreneur.com/article/231525

By Nina Zipkin

Selling Products Online? How to Build a Perfect Checkout Page (Infographic)

Imagine going to Target, filling your cart with products, then ditching it by the door and walking out empty-handed. That’s what ecommerce shoppers do more often than not. Unfortunately for Internet merchants, most are Looky Lous who never actually buy what they put in their carts.

This year alone, online shopping cart ditchers will bail on some $4 trillion dollars worth of potential purchases. The proof is in the virtual wasteland of deserted online shopping carts. A staggering estimated 69 percent of them get abandoned, according to the Baymard Institute, kicking e-tailers where it hurts.

Why do so many online shoppers leave without paying? Research points to everyday frustrations that most of us can relate to — unexpected shipping costs, payment security concerns and, yuck, the hassle of having to create yet another new user account. And the list goes on.

Related: The Candy Trigger By The Checkout Line (And Why We Fail With New Habits)

To fight back, to nudge shoppers to purchase what they put in their carts, eliminate the aggravations that send send them packing in the first place. Your best bet is to perfect your checkout page. How? Make it as quick and easy as possible for existing customers to login and pay, and for new ones to checkout as guests. Offer multiple shipping options and be upfront about the costs. Reassure shoppers and demonstrate how safe your payment processing is.

For more quick tips on how to craft, test and refine an effective checkout page, take a look at the infographic below by VWO, a Delhi, India-based provider of A/B testing software for online marketers.

1441123420-the-anatomy-of-a-perfect-checkout-page

Source – Πηγή: http://www.entrepreneur.com/article/250135

By Kim Lachance Shandrow

Grow Greek Tourism Online

Το ίντερνετ δουλεύει για τον τουρισμό

Θέλετε να βελτιώσετε τη διαδικτυακή σας παρουσία, να βρείτε νέους πελάτες & να μεγαλώσετε την επιχείρησή σας μέσω του ίντερνετ; Tο Grow Greek Tourism Online σας προσκαλεί να δείτε πώς το ίντερνετ μπορεί να ωφελήσει τη δική σας τουριστική επιχείρηση.
Screenshot_3

Υποστήριξη για τουριστικές επιχειρήσεις 

Χρειάζεστε επιπλέον υποστήριξη για τη βελτίωση της διαδικτυακής σας παρουσίας? Καλέστε την ομάδα του Grow Greek Tourism Online ή αναζητήστε διαφημιστικές εταιρείες, πιστοποιημένες από τη Google, με εξειδίκευση στη διαδικτυακή προώθηση τουριστικών επιχειρήσεων.

Screenshot_397

Source – Πηγή: https://events.withgoogle.com/ggto/arkhike/

How To Optimise Your Landing Page | Infographic

Optimising your landing page for potential customers is key to acquiring your return on investment. It’s not easy optimising your landing page because it can differ from business to business. Some customers want concise information, while others want as much as possible. So getting the right balance can be tricky job and takes a lot of patience and trial and error.

How To Optimise Your Landing Page | Infographic

Πηγή – Source: http://theultralinx.com/

7 Ultimate Design Tools For Creating Infographics

Are you a small business owner who wishes to promote products or services by using infographics? Infographics will help your viewers grasp your business data quickly.Your viewers may also share your infographics on varied social platforms. But a majority of small businesses cannot afford expensive fees of professional infographic designers.

Still, they can benefit from the web-based design tools that allow for easy crafting of infographics. These tools do not require any skills from the users. Just use the templates or drag and drop the selected shapes to customize your infographic theme.

Here is a list of the infographics design tools that everyone can use easily.

Gliffy.com

Gliffy(Source Gliffy.com)

Giffy is a useful site for the business owners who wish to create infographics every time without mastering the skills. You can create professional diagrams quickly without intuitive interface. It is surely a great site to create flowcharts, UML diagrams, wireframes, network diagrams, Org charts, technical drawings and sitemaps.

You can start creating infographics as you just drag and drop shapes from the site’s library.

 Infogr.am

Infogr(Source  Infogr.am)

This is another handy online site that helps you in creating infographics quickly. All you need to do is to enter your business data and information. It will then create images that you can edit and post through social media share buttons. The site’s about us page says, ‘Infogr.am is an easy app for creating infographics on the web. You can build real-time, interactive, beautiful, shareable, embeddable and downloadable infographics using more than 30 chart types, text objects, videos, images and maps.’’

Piktochart

piktochart(Source Piktochart.com)

Piktochart allows you to create theme based infographics in quick time. As a first step, preview and pick themes from the site’s gallery. There are over 100 categorized themes. Then, you can customize your infographics by use of the editing tools. The site has over 1000 images that you can use for your infographics. You can share your infographics with the world at the site.

The NounProject.com

NounProject(Source NounProject.com)

You may be in need of some symbolic images that match with what you are saying in your infographics. This site has a collection of hundreds of symbols that express a given thought. As you enter your search topic, the site returns with different results of images. You have thus many choices to make from the images and fit them into the right places of your infographics design.

Vennage

Vennage(source  Vennage)

This online site is also a great help to the small businesses when they wish to create effective infographics to convey their message. You can choose a theme and work on it by incorporating your images etc to illustrate the data. The site has themes on varied topics. You can create and animate and publish the data.

Chartle.net

Chartle(Source Chartle.net)

This is another site where you can easily create simple charts. You are required to fill some information regarding that you want to seen in the chart. Once the information is available, the site gives you the chart with a choice of your formatting. You can also choose the colors for the infographics.

Easil.ly

Easil(source Easil.ly)

This site makes infographic design a lot easy. You need to drag a theme out of many given on the site to your document. There are many figures that you can drag on the documents in the process of creating a design. This free –web-based tool helps you in creating the design by choosing one of the infographics templates. You can then customize them by dragging various other symbols and images from the site’s library. There are charts, text, shapes, backgrounds and many more to choose from while designing your infographics.


Πηγή – Source: http://www.designhill.com/